Dom's Kitchen & Market: a coffee & grocery app redesign
A personal redesign of the mobile app for my favorite grocery store in Chicago, focused on making the daily coffee order faster and more personal.
Problem
Ordering a daily coffee took ~10 taps, with no way to save favorites — every visit started from scratch.
Approach
Redesigned ordering, cart, and profile around one idea: remember what you always get, and surface it first.
Impact
10 taps → 4 taps for a repeat coffee order, with full browsing still one tap away for the weekly grocery run.
Overview
Dom's Kitchen & Market is my favorite grocery store in Chicago — great groceries, a made-to-order coffee bar, friendly staff. The one weak link was the mobile app, "Dom's GO," which made regulars re-decide their whole order every single visit. I redesigned it around speed and personalization for the daily user, without losing the full browsing experience for the weekly grocery run.
- "For You" section surfacing frequently and recently ordered items
- Saved default preferences — roast, milk, pickup location, ASAP pickup — that pre-fill every order
- Dom's existing blue palette carried over so the app still feels like the store
The transformation
| Old app | Redesign |
|---|---|
| 10 taps to get a drip coffee | 4 taps, thanks to preset preferences |
| No way to reorder favorites | "For You" surfaces most- and recently-ordered items first |
| Full customization list every order | Defaults set once in Settings, always overridable |
| Pickup location/time reselected every order | Defaulted, changeable with one dropdown |
| Cluttered, unclear layout | Simplified layout that highlights products first |
What I designed
Ordering
Simple, image-first browsing. Tapping an item shows price, rewards-based discount eligibility, and customization — pre-filled from the user's saved defaults, always overridable.
Cart
A straightforward summary — edit or swipe-to-delete any item, pay with Stars (Dom's reward points) or a discount code. Payment, pickup location, and pickup time default from the user's profile but stay editable.
Profile
Where the personalization lives: rewards status (Foodie, Sous Chef, Master Chef) with perks and progress to the next tier, plus every default that Ordering and Cart pull from.
Check out the Figma file, or see it in action in the interactive prototype.
Reflection
Designing without a client brief meant I could chase small personalization details — like remembering a preferred roast — that don't always survive a scoped engagement, but make a real difference in how a daily-use app feels.